Wednesday, February 6, 2019

SEO: What is SEO and How it works? | Full Guide

SEO: What is SEO and How it works?

It is very important for website owners and bloggers to know about basic information SEO (search engine optimization). Without knowing the search engine optimization, you can not receive organic traffic from search engines on your blog or website. So let me tell you today about details of What is SEO and How it works?
Before knowing about SEO, we need to know a few more things. Below I have tried to reach you on all the important things one by one.

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what is seo and how it works



What is a Search Engine?

Search Engine is a kind of system. In which if we want to find something about your interest, that search engine finds the right information from within the entire web. Search Engine always goes to different websites and collects new information. And whenever anyone wants information about any thing, then he goes to Search Engine and searches. And the search engine shows us the relative result from it. Search engines such as Google.com, Bing.com, Yahoo.com, aol.com and Ask.com All these search engines do the same work. And find out the information you have received from your search.

What is SERP?

Search Engine Result Page (SERP), This is the search engine's search page. This page contains some organic results related to your search keywords. There are some advertisements on top, and there may be some photos and videos in the middle. The SERP shows the relative, search result in a list with a keyword that you have searched for. At the top is a web page or a website, whose content is most likely to match your search keywords.

What is SEO and How it works?

We have understood about Search Engine and SERP. So now we understand what is SEO and how it works.
SEO means Search Engine Optimization. That is, optimizing your site to get more traffic from the search engine. In other word, SEO stands for “search engine optimization.” It is the process of getting traffic from the organic or natural search results on search engines.
Every search engine has its own Algorithm and it works according to the same algorithm. And if your website or blog is right according to the search engine's algorithm, then it stores the information of your website or blog within itself. And whenever someone searches for that information in search engine, it shows your blog or website in its search results page.
According to the search engine's algorithm, it is called Search Engine Optimization as your website. If your website or blog is right according to the search engine's algorithm. And inside it, you have written information which is unique. Only then will the search engine show that information on your website at the forefront. And users will come into your website by clicking on the information. And the maximum traffic to your website will increase. This is what is SEO and how it works.

Why is SEO essential?

In above we understand what is SEO and how it works then another question is Why is SEO important? If you do not do SEO correctly on your website then Search Engine will not show your website in your search results. Due to which traffic will not come to your website. If traffic does not come to your website, then no one will be able to read that information.
If you sell any kind of Service or Product in your website. And if you have not done search engine optimization correctly with your website, then the search engine will not show in your search page about your service or product. And users will not come to your website. Which will not be your Service or Product sell. And you will not be able to do your business.
If you want more people to know about your product and buy it. So for that, you have to make your website search engine optimization friendly according to the search engine's Algorithm.

How many types of SEO are there?

We have covered the question of what is SEO and how it works, why is essential, the next question is how many types are? Basically, search engine optimization is two type  On-Page and Off-Page. Both On-Page and Off-Page SEO have their own work. To make the website a good search engine optimization, you need to do both of these things. If none of these is done correctly then There may be a problem getting your website ranked.
So let us know what we have to do in both of these types. Here I will not tell you in more details. In the details of these, I will bring a different article for you and tell you about it.
On-Page SEO
On-Page SEO is a very important factor in search engine optimization. It helps you to bring organic traffic to your website. In term of search engine's Algorithm, setting up your website is On-Page SEO. You have to do all the work done on On-Page SEO inside your website. Such as: -
  • Website's Design
  • Website Speed
  • Mobile-friendly website
  • Title Tag
  • Meta Description
  • Keyword
  • Using Alt Tag in Image
  • Use Heading and Sub-Heading
  • Google Sitemap (telling Google all the links to your website)
  • SEO Friendly URL (Enter the word in the URL and not the code and numbers)
  • Google Analytics
  • Share Social Media Button (from which your users can share your website in your social media)
  • Website security HTTPS etc (replacing http: // using https: //)

Where I told you about some On-Page SEO, All these points are very important for On-Page search engine optimization of our website.

Off-Page SEO
Off-Page SEO does not work too much. But this is equally important as it is On-Page search engine optimization. In Off-Page SEO, you have to promote and share your website and website pages. You go to any good website and link your website and share it. Which lets the search engine know about your website through different websites. And the search engine indexes your website easily.
Keep in mind that any website that you are linking to your website also has a related content written from your website. This is called Link Building (BackLink).
If promote your website, this will also bring traffic to your website from Social Networking Site.
  • Facebook
  • Google+
  • Twitter
  • Tumblr blog
  • Pinterest

Friends, in this article, I told you about  Search Engine, and SERP, what is SEO and how it works and why is essential for website or blog. And how you can do search engine optimization of your website.

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